Best Way to Use AI Tools like ChatGPT, Gemini, DeepSeek, Copilot & Perplexity for Google
Ads Campaigns and to Boost Ads Performance
In today’s digital marketing world, running a successful Google Ads campaign requires more
than just setting up keywords and ad groups. With increased competition and evolving
algorithms, businesses must adopt advanced strategies to stand out. This is where Artificial
Intelligence (AI) comes into play.
AI tools like ChatGPT, Gemini, DeepSeek, Copilot, and Perplexity are revolutionizing
how advertisers manage and optimize their Google Ads campaigns. These tools not only save
time but also deliver better targeting, performance, and ROI.
In this guide, we’ll explore how you can leverage these cutting-edge AI tools to supercharge
your Google Ads campaigns, enhance ad copy, automate workflows, analyze data, and
ultimately, boost performance.
Why Use AI in Google Ads Campaigns?
Google Ads is a data-driven platform. Every click, impression, and conversion adds to a
growing pile of performance data. AI tools are designed to process massive datasets, predict
outcomes, and make intelligent suggestions — faster and more accurately than any human
could.
- Generate high-converting ad copy instantly
- Perform competitor analysis with ease
- Optimize bidding strategy
- Automate keyword research
- Personalize ad content at scale
- Identify audience intent more accurately
- Monitor and analyze performance trends
Let’s dive deeper into each AI tool and how it can boost your Google Ads campaigns.
1. Using ChatGPT for Google Ads Campaigns
ChatGPT, developed by OpenAI, is a language model trained to understand and generate
human-like text. It’s a powerhouse when it comes to crafting compelling ad copy, headlines,
and scripts.
- Ad Copy Generation: Prompt ChatGPT with your product/service info and target
audience to generate multiple ad copy versions.
Prompt Example: “Write 3 Google search ads for a
digital marketing course targeting working professionals in India.”
- Keyword Ideas & Expansion: Brainstorm keyword clusters, including long-tail
and negative keywords.
- Ad Variants for A/B Testing: Create multiple ad headline combinations and
descriptions for A/B tests.
- Landing Page Content: Generate SEO-friendly, conversion-focused landing page
content.
- Audience Persona Creation: Build detailed buyer personas based on AI-generated
insights.
2. Using Gemini (by Google) for Google Ads Campaigns
Gemini is Google’s own suite of multimodal AI tools designed for marketing
optimization. Being natively connected to Google’s ecosystem, it works incredibly well with
Google Ads.
- Automated Ad Performance Analysis: Analyze your Google Ads dashboard data in
real-time and get actionable insights.
- Script Generation for Google Ads: Create and manage Google Ads scripts to
automate bid changes, pause low-performing ads, or optimize budget allocation.
- Visual Asset Suggestions: Get image and video creative recommendations based on
past ad data and campaign objectives.
- Search Trend Analysis: Analyze rising Google search trends and discover new
keyword opportunities.
- Smart Campaign Insights: Analyze your customer journey and create visual
dashboards using Google Sheets + Looker Studio integrations.
3. Using DeepSeek for Market Intelligence and Trend Forecasting
DeepSeek is an AI research tool that dives deep into search trends, user behavior,
and market patterns. It’s excellent for advanced advertisers who want to stay ahead of the
curve.
- Market Trend Forecasting: Understand upcoming product trends, seasonal demand,
and customer buying signals.
- Competitor Research: Monitor competitor ads, landing pages, and performance with
AI-generated summaries.
- Keyword Difficulty Analysis: Analyze competition and CPC trends using DeepSeek’s
SEO intelligence.
- Budget Optimization Models: Build predictive models to know where and how to
shift your Google Ads budget for maximum ROI.
- Intent Analysis: Detect user intent behind search queries and suggest the best
campaign type (Search, Display, Performance Max, etc.).
4. Using Copilot by Microsoft for Creative and Campaign Automation
Copilot, Microsoft’s AI assistant powered by OpenAI, is highly effective in
automating repetitive tasks and generating ideas fast. Though Copilot is more
Microsoft-centric, it can still be integrated into Google Ads strategies.
- Google Sheets Automation: Analyze your Google Ads export data in Excel or Google
Sheets and identify low-performing keywords or ad groups.
- Copywriting for Extensions: Write ad extensions like callouts, site links, and
structured snippets in seconds using Copilot prompts.
- Email & Campaign Proposals: Draft Google Ads proposals, campaign strategies,
and performance reports for clients.
- PowerPoint Reporting: Generate campaign performance slides with key takeaways
using AI.
- Ad Performance Explanation: Paste your Google Ads campaign summary into Copilot
and ask for simplified explanations for clients or stakeholders.
5. Using Perplexity AI for Research & Quick Campaign Strategy
Perplexity AI acts as a real-time knowledge assistant — excellent for research,
question answering, and data summarization. It helps advertisers understand complex topics
and stay updated on the latest PPC tactics.
- Real-Time PPC Strategy Research: Ask Perplexity: “What’s the best bidding
strategy for a lead generation campaign in 2025?” and get updated, AI-curated answers.
- Competitor Benchmarking: Quickly compare your client’s ads with top-performing
competitors in the same niche.
- Industry-Specific Ad Compliance: Understand ad policy updates, local compliance
regulations, and Google’s new ad formats through concise AI briefs.
- FAQ & Ad Content Ideas: Generate FAQs for your landing pages or gather ideas
for responsive search ads based on top-searched questions.
- Local SEO + Google Ads Combo: Learn how Google Ads and Google My Business
listings can work together for local campaigns.
Step-by-Step Workflow: Boosting Google Ads Campaigns with AI Tools
-
Step 1: Research & Strategy (DeepSeek + Perplexity)
- Understand industry trends with DeepSeek
- Identify target audience and buying behaviors
- Use Perplexity to validate ad strategies and policies
-
Step 2: Keyword Research (ChatGPT + Gemini)
- Ask ChatGPT to list keywords + negative keywords
- Use Gemini to discover Google search trends
- DeepSeek can cross-verify keyword competitiveness
-
Step 3: Ad Copy & Creatives (ChatGPT + Copilot + Gemini)
- Use ChatGPT to write ad headlines and descriptions
- Copilot for extensions, CTAs, and creative briefs
- Gemini for visual asset generation and performance prediction
-
Step 4: Campaign Setup & Automation (Gemini + Copilot)
- Use Gemini for Smart Bidding strategies
- Copilot to write scripts and schedule ads
- ChatGPT to document campaign structure & briefs
-
Step 5: Performance Analysis & Reporting (Gemini + Copilot)
- Export campaign data and analyze via Excel or Looker Studio
- Gemini helps with performance dashboards
- Copilot creates easy-to-read client reports
-
Step 6: Continuous Optimization (DeepSeek + ChatGPT)
- Regularly refine ad copy with ChatGPT
- Forecast performance shifts using DeepSeek AI
Bonus Tips to Maximize Google Ads ROI with AI
- A/B Test with AI: Use ChatGPT to
quickly generate ad variations for better split testing.
- Use Predictive Models: Forecast
your best-performing keywords or audience segments using Gemini & DeepSeek.
- Target Intelligently: Train your AI
tools with first-party data to get better ad targeting accuracy.
- Scale Faster: With these AI
tools, you can scale your campaigns without needing to scale your team.
- Spot Issues Early: Use AI
to detect drops in CTR, impression share, or quality score before it impacts your
revenue.
Final Thoughts
AI tools are no longer the future — they are the present. By integrating tools like ChatGPT,
Gemini, DeepSeek, Copilot, and Perplexity into your Google Ads campaigns, you’ll not only
save time and resources but also gain a competitive edge that drives real performance.
Whether you're managing one campaign or 100, the right AI integration can transform your
workflow, enhance your strategy, and help you Boost Ads with precision and power.
Call to Action
Supercharge your ad performance with AI + expertise today!