A Beginner-Friendly Guide for Google Ads

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Introduction: Why Google Ads?

In today’s digital world, reaching your ideal customer online is not just an option – it’s a necessity. Whether you're a startup, small business, or an established brand, Google Ads offers you a powerful, measurable way to reach your audience and drive real results.
At Boost Ads, the best Google Ads agency in India, we’ve helped thousands of businesses generate quality leads, increase sales, and grow revenue through ROI-focused campaigns.
This beginner-friendly guide will walk you through the basics of Google Ads – what it is, how it works, and how you can use it effectively to grow your business.

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What is Google Ads?

Google Ads (formerly Google AdWords) is Google’s online advertising platform that allows businesses to show ads across Google Search, YouTube, Gmail, Google Display Network, and more.

• Show your ad when someone searches for your product/service
• Set your own budget
• Track clicks, leads, and conversions
• Get measurable results

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Why Choose Google Ads for Your Business?

• Instant Visibility on Google
• Targeted Advertising by keywords, location, device, and interests
• Control Over Budget and Performance
• Real-Time Data & Reporting
• Flexible for Any Industry or Goal

Whether you want leads, website traffic, sales, or app installs, Google Ads can deliver.

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Types of Google Ads Campaigns

1. Search Ads
   Text ads that appear on Google search results when someone searches for a keyword you target.
   Example: Searching “Best Digital Marketing Course” shows ads from course providers.
2. Display Ads
   Visual banner ads shown on websites that are part of the Google Display Network.
3. Video Ads (YouTube Ads)
   Run short videos before, during, or after YouTube videos.
4. Shopping Ads
   Showcase your product image, price, and store name when users search for items on Google.
5. App Campaigns
   Promote your mobile app on Google Play, YouTube, and Google Search.

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How Google Ads Works: The Basics

• You Set the Keywords: Choose keywords related to your product or service.
• You Set the Budget: Decide how much you’re willing to spend daily or monthly.
• Google Shows Your Ads: Your ads appear when someone searches for your targeted keywords.
• You Pay Per Click (PPC): You only pay when someone clicks on your ad. It’s cost-effective and measurable.

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Important Terms You Should Know

• CPC (Cost Per Click): How much you pay per click.
• CTR (Click Through Rate): % of people who clicked on your ad after seeing it.
• Quality Score: Google's rating of your ad relevance. Higher score = lower cost.
• Conversion: When someone takes a desired action (e.g., filling a form or making a purchase).

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How to Set Up Your First Google Ads Campaign (Step-by-Step)

1. Set Up a Google Ads Account: Go to ads.google.com and sign in with your Gmail.
2. Choose Your Goal: Google will ask you what you want to achieve (Leads, Website Traffic, Sales, etc.).
3. Select Campaign Type: Choose between Search, Display, Video, Shopping, or App campaign.
4. Target Your Audience: Set your location, language, device type, and more.
5. Add Keywords: Choose relevant keywords people might search to find your service.
6. Create Your Ads: Write headlines and descriptions that are compelling and relevant.
7. Set Budget and Bidding Strategy: Decide your daily or monthly budget and select your bid strategy (like maximize clicks or target CPA).
8. Launch! Once everything looks good, hit publish and start running your campaign.

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Common Mistakes to Avoid

• Targeting broad or irrelevant keywords
• Ignoring negative keywords
• Poor landing page experience
• Not setting conversion tracking
• Letting ads run without optimization

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Pro Tips from Boost Ads – India’s Best Google Ads Agency

• Use high-intent keywords to get quality leads
• Always track conversions, not just clicks
• Use extensions like callouts, sitelinks, and call buttons
• A/B test different ad copies for better performance
• Optimize landing pages for speed and mobile experience

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Why Hire a Google Ads Expert?

Managing a successful Google Ads campaign requires deep knowledge of:

• Keyword research
• Ad copywriting
• A/B testing
• Conversion tracking
• Audience targeting
• Budget optimization

That’s where Boost Ads comes in. Led by Anaam Tiwary, the best Google Ads expert in India, our agency specializes in:

• Lead Generation
• Account Recovery
• PPC Campaign Setup
• eCommerce & Local Ads
• 3X ROI Performance Strategy

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Trusted by 5000+ Businesses in India

We’ve run Google Ads campaigns for businesses in:

From setting up new campaigns to recovering suspended accounts, Boost Ads is your one-stop Google Ads agency in India.

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Ready to Start Your First Campaign?

Whether you're just getting started or need expert help to scale your ads, Boost Ads is here to help. We’ll handle everything from strategy to execution – you get more leads, more customers, and better ROI.

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Final Words

Google Ads is not just a tool — it’s a growth engine. With the right strategy, execution, and optimization, even beginners can achieve remarkable results.
Trust Boost Ads – the best Google Ads agency in India to guide you every step of the way.