How to Use Google Ads: Best Practices, Tips, and Bidding Strategies
Boost Ads – India’s Best Google Ads Agency | Trusted by 1000+ Brands | Founded by Anaam
Tiwary
If you're looking to drive qualified traffic, generate more leads, and boost sales through
digital advertising, Google Ads is one of the most powerful tools available. However,
success with Google Ads doesn’t just come from setting up a campaign — it requires strategic
planning, expert bidding, and smart optimization.
In this blog, Boost Ads, recognized as India’s best Google Ads agency, shares the
most effective Google Ads best practices, optimization tips, and bidding strategies that can
help businesses maximize ROI.
What is Google Ads?
Google Ads is an online advertising platform where advertisers bid to display brief
advertisements, service offerings, product listings, and video content. It works across
search results (Google Search), YouTube, Gmail, Display Network, and more.
Why Choose Google Ads for Your Business?
- Reach high-intent audiences actively
searching for your product/service
- Scalable and measurable results
- Full control over ad budget
- Instant visibility on Google
- Multiple campaign types: Search, Display,
Shopping, Video, and App
Google Ads Best Practices in 2025
-
Define Clear Campaign Goals
- Brand Awareness
- Website Traffic
- Lead Generation
- Sales & Conversions
- App Installs
Each goal requires a unique campaign setup and bidding
strategy.
-
Perform In-Depth Keyword Research
- Google Keyword Planner
- SEMrush / Ahrefs
- Ubersuggest
- Competitor analysis
Focus on long-tail keywords, high intent, and
commercial terms for better conversion.
-
Use SKAG (Single Keyword Ad Group) Structure
Instead of broad groups, organize your campaign into tightly themed ad groups.
Why? Better Quality Score, improved CTR, and lower CPCs.
-
Write High-Converting Ad Copy
- Highlight your unique selling points (USPs)
- Include keywords in headlines and descriptions
- Add urgency (Limited Time, 24x7 Support, Book Now)
- Use strong CTAs (Call Now, Get Quote, Sign Up)
-
Leverage Ad Extensions
Improve ad visibility and engagement:
- Sitelink Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Price & Promotion Extensions
Top Optimization Tips from Boost Ads
-
Monitor & Improve Quality Score
Your Quality Score affects your ad rank and cost-per-click.
Improve it by:
- Writing relevant ads
- Matching keywords to landing pages
- Enhancing CTR
-
Use Negative Keywords
Avoid wasting money on irrelevant clicks. Add:
- Irrelevant search terms
- Competitor brand names (if not bidding)
- Free, DIY, or Job-seeker terms (if not your target)
-
Geo-Target Your Ads
Target your ideal customers by:
- City, Region, Pin code
- Radius targeting
- Excluding irrelevant locations
Perfect for businesses serving specific areas or
cities.
-
Schedule Ads at the Right Time
Use ad scheduling to run ads only during high-converting hours.
Analyze performance reports to identify best time slots.
-
Use Conversion Tracking
Track leads, calls, form submissions, and sales using:
- Google Ads Conversion Tag
- Google Analytics (GA4)
- Call Tracking Tools
Know exactly what’s working and scale it.
Google Ads Bidding Strategies That Work
-
Maximize Conversions
Best for: Beginners and lead gen
Google automatically sets bids to get you the most conversions within your budget.
-
Target CPA (Cost per Acquisition)
Best for: Businesses with known lead value
Set a target CPA (e.g., ₹300 per lead), and Google adjusts bids accordingly.
-
Target ROAS (Return on Ad Spend)
Best for: E-commerce
Google adjusts bids to achieve your desired return (e.g., 3X or 500% ROAS).
-
Manual CPC (Cost per Click)
Best for: Experienced advertisers
You control the max CPC for each keyword — ideal for testing.
-
Enhanced CPC
Google adjusts your manual bids based on the likelihood of conversion.
-
Maximize Clicks
Drive the most clicks for your budget — great for traffic campaigns.
Expert Google Ads Tools to Use
- Google Ads Editor
- Google Analytics GA4
- Google Tag Manager
- Looker Studio (formerly Data Studio)
- Heatmaps like Hotjar
- SEMrush / Ahrefs
Pro Tips from Anaam Tiwary – Best Google Ads Expert in India
- Always A/B test ad copies and landing
pages
- Don’t just focus on traffic – optimize
for conversion rate
- Keep auditing your account weekly
- Use remarketing to target past website
visitors
- Hire experts like Boost Ads to
manage, scale, and recover accounts professionally
How Boost Ads Delivers 3X ROI With Google Ads
- Campaign Strategy & Planning
- Keyword Research & Competitive Analysis
- Conversion-Focused Ad Copies
- Smart Bidding Implementation
- Lead Tracking & ROI Analysis
- Regular Optimization & A/B Testing
- Full Transparency in Reporting
Industries We Serve
- Real Estate
- E-commerce
- EdTech & Coaching
- Healthcare & Clinics
- Finance & Insurance
- Travel & Tourism
- SaaS & IT
Ready to Grow with Google Ads?
Don’t waste your budget. Let the experts handle it.