Google Ads Examples (And How to Use Their Strategies)
Boost Ads is India’s best Google Ads agency, helping brands across industries scale faster,
get better leads, and 3X their ROI. Want to know what separates high-performing
Google Ads from mediocre ones?
We’ve curated 10 powerful Google Ads examples from different industries—plus the
exact strategies you can apply to grow your business. Whether you're running ads for real
estate, e-commerce, travel, or SaaS, these examples offer real inspiration.
1. Nike – Strong Brand Intent Campaigns
Ad Copy Example: “Official Nike Store – Free
Delivery & Returns | Shop the Latest Nike Shoes.”
- Uses branded keywords with high intent.
- Highlights strong value props like free delivery and returns.
- Clean, brand-consistent CTA.
Use This Strategy: If you're a strong brand or building one, bid on your
brand name. Reinforce trust by using CTAs that reduce buying friction like “Free
Delivery”, “Secure Payment”, or “No Questions Asked Returns.”
2. Shopify – Benefit-Focused Headlines
Ad Copy Example: “Start Your Online Store Today | No
Coding Needed – Shopify®”
- Speaks to a pain point: needing coding knowledge.
- Clear, benefit-led language.
- Use of trademark gives authenticity.
Use This Strategy: For SaaS or tech businesses, highlight how your tool
solves a real problem. Focus on simplicity, speed, and support in the headline.
3. Zomato – Hyperlocal Targeting
Ad Copy Example: “Order Food Online from Restaurants
Near You | Zomato India”
- Dynamic ad that adjusts based on user location.
- Focused on immediate user needs.
- High CTR due to personalization.
Use This Strategy: Use geo-targeted Google Ads for local businesses like
restaurants, salons, and clinics. Add city or area names in ad headlines and
extensions.
4. MakeMyTrip – Time-Limited Offers
Ad Copy Example: “Flight Offers Starting @ ₹999 |
Book Now on MakeMyTrip®”
- Eye-catching pricing grabs attention.
- Uses urgency: “Book Now”.
- CTR booster with offers and starting prices.
Use This Strategy: If you're in travel, e-commerce, or events, run
limited-time offer ads. Add countdown timers in Display Ads or use price extensions
in search ads.
5. Amazon – Product-Based Shopping Ads
Ad Copy Example: Shopping Ads with product image,
title, rating & price.
- Visual display grabs attention.
- Ratings build trust instantly.
- Ideal for product-driven categories.
Use This Strategy: E-commerce businesses should run Google Shopping Ads via
Merchant Center. Make sure your product feed is optimized with titles, prices, and
images.
6. UrbanClap (now Urban Company) – Problem-Solution Format
Ad Copy Example: “Need a Plumber in Delhi? Book
Trusted Pros from UrbanClap”
- Direct response to a search query.
- Builds local trust with “Delhi”.
- Uses actionable CTA: “Book Trusted Pros”.
Use This Strategy: For service-based businesses, target keywords like “Need +
Service + Location”. Keep the CTA strong and action-focused.
7. ClearTax – Lead Generation via Free Tools
Ad Copy Example: “File Income Tax Return for Free –
ClearTax ITR Filing Tool”
- Offers something valuable for free.
- Educates user while capturing leads.
- Perfect for finance & compliance niches.
Use This Strategy: Offer free calculators, templates, or tools in exchange
for email leads. Run Lead Form Extensions to reduce drop-offs.
8. Coursera – Online Courses for Career Growth
Ad Copy Example: “Digital Marketing Courses | Learn
from Google, Meta & IBM”
- Mentions big brand partnerships.
- Connects emotionally with career aspirations.
- Appeals to upskilling audiences.
Use This Strategy: If you’re selling courses or coaching, leverage authority
figures or brands. Use ad customizers to insert course name dynamically.
9. PolicyBazaar – Trust Signals & Comparisons
Ad Copy Example: “Compare Life Insurance Plans |
100% Online, Trusted by 1 Cr+ Users”
- Numbers = Trust.
- “Compare” increases CTR by giving control to the user.
- Mobile-first strategy.
Use This Strategy: For insurance, finance, or any high-ticket offer, build
trust using social proof (user count, reviews) and comparison language in the ad
copy.
10. Boost Ads – Performance Marketing That Delivers
Ad Copy Example: “Get 3X ROI on Google Ads – Hire
India’s Best Google Ads Experts”
- Focuses on ROI, not just ad services.
- Leverages personal brand: Anaam Tiwary is best Google Ads expert in India.
- Straightforward benefit-led copy.
Use This Strategy: If you offer digital services, don’t just talk features –
talk outcomes. Focus on results like leads, conversions, ROAS. Use numbers and
testimonials in ads and landing pages.
Bonus: Tips to Implement These Strategies
- Use ad extensions (sitelinks, callouts, price, location) to improve CTR
- Optimize your landing page speed and UX for better Quality Score
- Run A/B tests to refine what headline or CTA works best
- Always track conversions using Google Ads conversion tracking + GA4
Final Thoughts
These Google Ads examples prove one thing: high-performing ads aren’t about luck. They’re
about strategy, clarity, and understanding user intent.
If you’re serious about scaling your business with Google Ads, don’t just guess—partner with
experts who live and breathe performance marketing.
Boost Ads is India’s best Google Ads agency – led by Anaam Tiwary, one of the most
trusted names in the industry.
We help startups, e-commerce, real estate, and local businesses get more leads, lower ad
spend waste, and drive measurable ROI.