How to Run a Successful Google Ads Campaign in India: Step-by-Step Guide

In today's digital-first economy, Google Ads is the most powerful platform to generate leads, boost visibility, and grow sales—especially for Indian businesses. Whether you’re a startup, small business, or enterprise, mastering Google Ads can be your shortcut to success.

In this blog, Anaam Tiwary, the best Google Ads expert in India, walks you through a step-by-step roadmap to launch a high-performing Google Ads campaign tailored for the Indian market.

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Step 1: Understand Your Business Goals

• Do you want leads or direct sales?
• Are you focused on brand awareness or conversions?
• What’s your monthly ad budget?

Pro Tip: Align your ad strategy with your most important business objective—whether it’s app installs, form submissions, or phone calls.

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Step 2: Choose the Right Campaign Type

• Search Campaigns – Text ads on Google Search (best for leads).
• Display Campaigns – Visual ads on partner websites.
• Video Campaigns – Ads on YouTube (great for branding).
• Shopping Ads – For eCommerce (requires Merchant Center).
• Performance Max – AI-based all-in-one campaigns.

For most Indian businesses starting out, Search Campaigns and Performance Max offer the best ROI.

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Step 3: Conduct Keyword Research

Use tools like:

• Google Keyword Planner
• Ubersuggest
• SEMRush or Ahrefs

Target:

• High-intent, local keywords (e.g., “best digital marketing course in Delhi”).
• Long-tail keywords to reduce CPC.
• Negative keywords to filter irrelevant clicks.

Example: Instead of just “real estate,” go for “2BHK flat for sale in Noida under 50 lakhs.”

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Step 4: Set Up Conversion Tracking

You can’t improve what you don’t measure.
Use Google Tag Manager or directly install tracking codes for:

• Form submissions
• Calls from website
• WhatsApp clicks
• Ecommerce sales

This will help optimize for conversions, not just clicks.

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Step 5: Create Campaign & Ad Groups

• Name your campaign clearly (e.g., “Lead Gen – Delhi – July 2025”).
• Split keywords into thematic ad groups (e.g., 1 group for "Google Ads Course", 1 for "Digital Marketing Course").
• Set locations (target cities, pin codes, or radius).
• Choose language as “English” or as per audience.

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Step 6: Write High-Converting Ads

Follow this formula:

• Headline 1: Target keyword (e.g., “Affordable PPC Services India”)
• Headline 2: USP (e.g., “3X ROI with Boost Ads”)
• Headline 3: CTA (e.g., “Book Free Consultation”)
• Description: Solve pain points, highlight offer, include CTA.

Use ad extensions like:

• Call extensions
• Sitelinks (e.g., About Us, Pricing)
• Location
• Structured snippets (e.g., “Services: Lead Gen, eCom Ads, PPC Mgmt”)

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Step 7: Smart Bidding & Budget Strategy

• Start with Maximize Conversions or Target CPA bidding.
• Daily budget based on monthly ad spend (e.g., ₹500/day for ₹15,000/month).
• Avoid “Manual CPC” unless you’re experienced.

Pro Tip: Use Ad Schedule to run ads only during peak hours in India.

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Step 8: Optimize for Mobile and Local

• Use call-only ads if you're service-based.
• Create separate campaigns for top cities like Delhi, Mumbai, Bangalore, etc.
• Ensure your landing page loads fast on mobile (under 3 seconds).

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Step 9: Monitor, Analyze & Optimize

Check these KPIs weekly:

• CTR (Click-Through Rate)
• CPC (Cost Per Click)
• Conversion Rate
• Quality Score
• Impressions vs Clicks

Make regular improvements like:

• Adding negative keywords
• Pausing low-performing ads
• Testing new ad copies
• Adjusting bidding strategy

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Step 10: Use Remarketing to Retarget Visitors

Use Display Remarketing or YouTube Remarketing to reconnect with users who didn’t convert.

Set up audiences like:

• Website visitors in last 30 days
• Users who abandoned cart
• Form non-submitters

Pro Tip: Remarketing drives lower CPC and higher conversions in Indian markets.

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Final Words: Let Experts Handle It!

Running Google Ads can be overwhelming. That's where Boost Ads, the best Google Ads agency in India, steps in.

With over 12+ years of experience, Anaam Tiwary and team help you:

• Save money on ads
• Increase conversion rates
• Achieve 3X ROI

For professional Google Ads services – Visit Boost Ads

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